In a company, people follow a manager because it is part of their job. In direct sales, nobody has to follow you. Every person in the team is independent and can stop at any time. Here, leadership is earned every week.
Do the work first
People copy what they see. If you want them to call customers, call customers. If you want them to learn, learn where they can see it. Instructions without an example rarely work.
Keep your promises
Small promises matter most: calling back when you said you would, starting the meeting on time, sending the material you mentioned. Every promise you keep builds trust, and every one you break costs more than it seems.
Be there when it matters
A leader is needed most when something goes wrong: a hard conversation, a week without results, a moment of doubt. A short call at the right time can keep a person in the team.
Give credit, take responsibility
When things go well, name the people who did the work. When things go badly, look at your own part first. Teams trust leaders who do both.
Help others lead
The goal is a team where others can lead too. Share what you know, let people run meetings, and step back when they are ready. A leader who does everything alone builds a team that depends on one person.