How to build a clear presentation

A good presentation follows a simple order. Who you are, what you offer, what it costs and what happens next.

A good presentation has a clear order, so the listener always knows where they are and what comes next. Slides and a perfect voice matter much less.

A simple order

  1. Who you are, in two or three sentences.
  2. The need you can help with.
  3. What you offer and how it works.
  4. What it costs, said plainly.
  5. What happens next if the person wants to go ahead.

Start with them

Before you talk about what you offer, ask about the person: what they need, what they have tried, what worries them. Then present only the parts that matter to them.

Say the price clearly

Many people rush through the price or hide it at the end. Say it calmly, then stop and let the person react. A clear price builds trust.

Keep it short

Plan for less time than you have. A presentation of ten to fifteen minutes leaves room for questions, and the questions are where people make up their minds.

End with one next step

A question like "any questions?" is a weak ending on its own. Suggest one clear next step instead: a second meeting, a trial, a date to decide. Agree on it before you part.